Nick Marchese

Leading art direction for a prominent cannabis company, developing distinctive visual identities, packaging, photoshoots, and product campaigns for multiple brands and product lines.

• Spearheaded the visual identity development for six distinct cannabis brands (Aeriz, Daze Off, 93Boyz, UpNorth, Fig Farms, Cookies), enhancing market appeal and brand differentiation.
• Directed design and visual strategy for "Full Spectrum Truffles" product packaging, marketing campaigns, and digital assets, ensuring brand consistency across all touchpoints.

Founded and led a streetwear brand, overseeing all creative and operational aspects from team management to global market entry.

• Directed the brand's visual identity, garment design, and campaign photoshoots, establishing a distinct aesthetic for the streetwear brand.
• Managed a multidisciplinary team of designers, photographers, producers, developers, and writers, ensuring cohesive execution of creative projects.
• Successfully debuted the first collection in Shoreditch, London, and expanded market reach through pop-ups and stockists across the US, UK, and South East Asia.

Produced compelling visual content for digital and physical platforms, supporting brand marketing and e-commerce initiatives.

• Developed high-quality e-commerce photography and video content, enhancing online product presentation and customer engagement.
• Collaborated with marketing teams to create impactful digital assets for campaigns, promotional materials, and in-store visuals..
• Touring leader for all store remodels and new store openings, including Harvard Square in Cambridge, MA, and Abbot Kinney Blvd in Venice, CA.
• Managed special projects including garment design (uniforms), curating music playlists, designing scent scape, and integrating digital displays in-store.

Managed creative teams and directed visual identity for a video production company, delivering comprehensive multimedia content for high-profile clients.

• Managed a team of designers, filmmakers, producers, and writers, overseeing creative projects for a video production company.
• Directed brand visual identity, social media content, website design, event design, video pitch decks, motion VFX, and email promotions.
• Contributed to brand strategy and optimized pre- and post-production workflows for clients including Apple, Red Bull, and AIDS Foundation of Chicago, with work featured on TRL and Billboard.